Your brand isn’t just what people see - it’s what they feel. And scent, when crafted with intention, becomes an invisible signature that stays with them long after the first encounter.

Discover the meaning of aromachology and how scent influences mood, memory, and product experience. Learn why this science matters in skincare and branding.

Your passion is the spark that sits behind your idea, but turning it into a profitable skincare business takes knowledge, support, and a commitment to doing things the right way

Learn how to label your skincare products correctly with these five cosmetic compliance rules as summarised by Kim Lahiri. Avoid fines and build trust with expert guidance.

“Natural” isn’t a regulated term in the beauty and wellbeing industries, but without clarity, even the most well-intentioned founders can end up confusing (or misleading) their audience.

Launching your skincare brand or new product line? You need to understand the key cosmetic regulations in the UK and EU, from CPSRs and labelling to product notifications and GMP.